As technology changes rapidly, industries associated with technology need also to be changed. Web development trends change often. The highlights of the change are referred to by fast-changing user preferences, updates in technology, and updated search engine algorithms. To maintain the position of web business in the market, it is important for web developers to adapt to the emerging trends in web development.
In this blog, let us discuss a sneak peek into what’s latest in web development trends in 2020:
Trends in web design:
Single Page Websites
Blockchain technology is not new, but many might not be aware. It is one of the most popular among FinTech in the past year. If the business is totally dependent on online selling, then it is recommended to use blockchain technology. Top marketing giants like Amazon, IBM, and Microsoft are majorly focused on the usage of this technology. Blockchain is being used to verify hundreds of secure purchases spontaneously with the help of distributed ledgers. The reason behind the usage of blockchain is that it offers hassle-free and secure transactions. The transacting parties can trust the network for real-time data verification and validation. As the online market is relying on online transactions, blockchain technology will dominate the web development industry in the coming years.
Voice Search Integration
The success key for every business is convenience. With the implementation of voice search, web developers are adding another user-friendly and convenient functionality to offer maximum usability. Integrating artificial intelligence has reinforced voice search quality. Machine learning makes your application smarter and more responsive to customer needs. It gets better with time. The best part is that you don’t need to build voice search functionality from scratch; you can find readily available APIs that can be customized as per your website. Even personalized interactions are possible with machine learning and AI technologies. Voice control AIs such as Alexa, Siri, Google Assistant, etc. have made users more habituated to the voice search functionality, and this trend will go beyond.
Motion User Interface
The significance of visuals and videos can be understood in user engagement. In the same way, interactive web design, dynamic graphics, and animations are the best way to attract users and keep them engaged. The motion user interface library involves integrating transition effects for the user interface. The implementation of animated content increases the span of the user’s interaction. Video, animation, or visuals also boost search engine optimization.
When you are considering 24/7 client support, you have two ways to achieve it – a support team or a chatbot. Chatbots are trending these days as it provides digital customer experience. It provides a 24/7 instant response to the website visitors and responds to the queries with the help of artificial intelligence as it significantly reduces the wait time of the end-user. The implementation of chatbots allows better interaction with clients. The implementation of chatbots offers relief to both customers and employers. General queries and guidance can be handled by chatbots.
Progressive Web Applications
Survival in a highly competitive market is possible by being progressive. The same is for web applications. If you are looking for better engagement of users with your web app, you can only do this with the help of a user-friendly web app that has all the web resources involved. Progressive web apps are those with the capability of adapting different types of web browsers, screen sizes, and devices. These web apps should be efficient working offline to reduce dependence on internet connectivity. Top companies using PWA’s features are Uber, Twitter, Smashing Magazine, Pinterest, Forbes, Ola, etc. For example, when you search for Ola on Google, it asks you, “would you like to add a shortcut to this on your home screen?” That is a cue to download Ola’s PWA. Once you have the PWA of Ola, you can log in with your contact number and book cabs at your convenience even when you are offline. It’s connected to your Ola wallet too, just to make easy payments. As a result of this, Ola has reported 30 percent of higher conversion, and overall there is an increase of 68% of mobile traffic. 20% of the users have booked cabs via PWA uninstallation of the native app. Other brands who have benefited from PWA are:
- Forbes with 5-6 times higher conversion
- BookMyShow has witnessed an 80% increase in the conversion rate
- Flipkart has witnessed 50% of the new customer acquisition through PWA
- 160% increase in shopper sessions of MakeMyTrip
Accelerated Mobile/Web Pages
Accelerated mobile pages (AMPs) are HTML copies of existing pages technically. The webpages are lightweight, stripped-down, and fast-loaded websites. AMP is a combination of the following components that are helpful in designing cache pages and customization to AMP coding.
- Stripped-down HTML
- Content delivery network (CDN)
Push notifications are now replacing newsletter functionality. Pop-up notifications or push notifications are one of the most flexible applications that have the ability to send direct data to a client by providing some value to become extremely influential in everything from traffic shifts, sports scores, or transaction warnings. Such kind of communication chips from the websites until the client empowers the push notifications. The benefits of adding these are a higher commitment without the extra expense of developing a scalable application to replace a website. Web and mobile apps having push notifications functionality provide a direct link between client and user. Service platforms like OneSignal, ZoPush, PushEngage, etc. are in use to implement such functionality in the web and mobile apps. Specific reasons to use push notifications include:
- Targeting a specific user based on age, gender, location, and purchase history
- Avoiding spam filters to get your message across
- Keeping your brand on top of the customer’s mind
- Marketing your business without having the customer incur a cost
Browser extensions or Plug-ins are used to extend the functionality of a web browser in various manners like blocking advertisements or swapping images. Browser extensions offer utility and novelty that are known as the key ingredients in the world of digital marketing.
Augmented Reality and Virtual Reality
AR and VR are not new terms in the IT industry. These two technologies have come a long way from science fiction. AR and VR are transforming the world of web development too. From 2017 onwards, AR and VR have crossed the limits of mobile apps. It is also estimated that AR and VR collective market size will be around $215 billion by 2022. Isn’t it interesting? Alibaba’s WayRay and Nvidia’s drivers are examples. From digital reality to visualization to 3D replicas, AR and VR will be used to enhance user experience in digital space.
Responsive Animation Idle Load (RAIL)
RAIL concept in web development involves accelerated loading time and best website performance.
Response: There is a quick response to every input. The feedback is provided in less than 100 milliseconds.
Animation: Visual animation includes scrolling and dragging. The goal is to complete every frame within 16 milliseconds.
Idle: This entails that work is done in the background, especially work not needed during the initial load. The work is grouped in blocks in less than 100 milliseconds.
Load: The paint gets under 1 second. Once the paint is accepted, the goal is to keep the app responsive to the user.
- Tackle hardware abilities to be convenient and effective
- Construct modular binaries using imports and exports with a certain goal in mind
- Backing non-browser inserting
- Incorporate the current web platform
Stay up-to-date with web development trends
The current trends in the web development industry are expected to rise and will continue to grow and rank in the list of top web development trends. Web developers cannot undermine the importance of the latest trends in web development. They have to deliver trending techniques to the market persistently, no matter the total amount of time required to adopt new technologies and upgrade their skills. Staying ahead is the key to gain success in every business. One should sniff out the developments and progressing trends to stay abreast. Competition demands the best web development skills so that you can shine and put your best foot forward in the field of web development. Stay updated!
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